CASE STUDIES
How other brands give a character a business job.
Public campaigns by other organisations, read for what matters to a buyer: the problem, how the character worked across channels, what was reported and where the evidence stops.
Independent analyses of public campaigns. Not Livelier Memories clients, results or endorsements. Our own examples are on Applications.
All case studies
Editorial conceptAldi UK · Kevin the Carrot Christmas campaignsHow a recurring character helped Aldi compete for Christmas.One recurring character, a new story each Christmas — a seasonal job sustained for years, not a one-off launch.Evidence: reported commercial resultsRead the case 
Editorial conceptTourism Australia · Come and Say G’dayHow Tourism Australia used a souvenir kangaroo to invite the world back.One character ambassador, adapted to new markets and moments — Tourism Australia says without significant additional production.Evidence: advertiser-reported audience responseRead the case 
Editorial conceptCompare the Market · ‘Me Time’How Compare the Market gave its meerkats a new job: saving time.A long-running cast takes on a new promise — time as well as money — without being replaced.Evidence: execution and strategy evidenceRead the case
Applying the lessons: give your character one commercial job.
- Choose one buyer problemA season to win, a visit to improve or a reason to return.
- Agree the deliverablesThe story and the image, PDF or PPTX files your channels need.
- Set a baseline and a success measureWhat you track today, and what would count as progress.
- Run a reviewed first content roundYour reviewer approves every file before your team uses it.