Our characters, applied to real business jobs.
Two illustrative applications of our original Kawi: what each piece is for, where it works, what you receive and what we would measure.
Livelier Memories concepts, not client projects. For other brands’ public campaigns, see Case studies.
Win a seasonal occasion
Campaign story visual
Kawi and Aro set off on the trail — one story scene that can open a seasonal campaign.
The business problem: Give people a reason to choose you for a holiday or seasonal moment.
- Where it works
- Social posts, email header, landing-page image
- What you receive
- Reviewed image files
- We create
- A holiday campaign story
- Channel-ready image, PDF and PPTX assets
- What we would measure
- Enquiries, bookings or conversion against an agreed baseline.
Give customers a reason to return
Keepsake and merchandise concept
The same Kawi carried onto a postcard and tote, so the memory goes home.
The business problem: Keep the memory alive after the visit or purchase.
- Where it works
- Gift shop, post-visit email, event giveaway
- What you receive
- Reviewed artwork files
- We create
- A keepsake
- A follow-on story
- What we would measure
- Repeat interest or bookings, where tracking exists.
What we create for each business job.
Win a seasonal occasion
Give people a reason to choose you for a holiday or seasonal moment.
- We create
- A holiday campaign story
- Channel-ready image, PDF and PPTX assets
- Measure
- Enquiries, bookings or conversion against an agreed baseline.
Help visitors make the most of their visit
Help people know what to expect, take part and enjoy more of what you offer.
- We create
- An activity or visitor guide
- A pre-arrival explainer
- Measure
- Guide use or activity completion, and how often the same questions recur.
Give customers a reason to return
Keep the memory alive after the visit or purchase.
- We create
- A keepsake
- A follow-on story
- Measure
- Repeat interest or bookings, where tracking exists.
Proposed measures, agreed with you
- Commercial response
- Enquiries, bookings or conversion against your baseline.
- Recognition
- Prompted recall of the character and your brand, against a pre-campaign baseline.
- Time to approved asset
- From agreed brief to the reviewer’s sign-off.
- Revision rounds
- How many review cycles each asset needs.
Delivery, scope and permitted use
- Scope, ownership and permitted use are agreed for each engagement. Measures are agreed with you; they are not guaranteed uplift.
- The Kawi comparison shows still images — not a rigged 3D model or animation.
- The tote and postcard are concept mockups. Licensing, printing, manufacturing and fulfilment are scoped separately; commercial rights are not automatic.
- Existing-mascot development or custom creation can be discussed on request, rather than as the default offer. Your existing character ownership remains yours. Scope, permitted uses and licensing are agreed before work begins; no IP transfer is implied. Showcase characters are not offered for exclusive sale.
Proposed uses and measures, not promised gains. We deliver managed, reviewed digital image, PDF and PPTX files — not guaranteed outcomes, printing, media buying or automatic publishing.
Questions businesses ask
What does Livelier Memories do?
Livelier Memories is a character-led creative company. Businesses choose our existing characters and worlds, then work with us on reviewed stories, guides, content and companion experiences. Managed creative services are available today; the CharacterOS experience platform is developing.
Who is this for?
Tourism boards, destination organisations, attractions, hotels and resorts can explore a familiar character across the visitor journey. Restaurants, retailers, sport venues, museums and education teams can use the same reviewed approach for their audiences. Applications are scoped individually, not claimed client deployments.
Do we need a mascot already?
No. Choosing a Livelier Memories character or world is the standard starting point. Existing-mascot revival is an exception on request, subject to rights, references and agreed scope.
What can we commission now?
A managed creative programme: selected characters, approved identity and tone rules, reviewed comics, illustrated guides, activities, newsletter visuals, social content and digital keepsake concepts for agreed channels. Interactive companions, voice, live data and integrations require separate scoping and validation.
Which business job should your character take on first?
Start with one of our characters or worlds and one problem to solve. Scope and licensing are agreed individually.